Copywriting process

We’ll kick off with a Zoom meeting at your chosen time slot. This is where we can ask each other some questions to learn more about your project and what you are looking to achieve.

I will suggest a path forward to help you achieve the desired outcome. Your proposal also contains your contract and invoices. (Your first invoice will be for 100% of the 1st milestone or 50% of your total project cost.)

Once your contract is signed and your first invoice is paid, we’re good to go. Your place with me is secured and I’ll get to work.

My first draft of copy will be shared with you via Google Docs or Figma (this will have been decided beforehand). I always aim for a hole-in-one and I frequently get it. However, if you’re not over the moon with my first draft, no problem. The next step takes care of this.

I offer two rounds of revisions for each milestone. Once my first draft is shared, use Google Doc’s comment feature to highlight any parts you would like me to change. Email me once you/your team have finished leaving comments and then I’ll make a round of revisions. (Please note that all revisions must be in line with the initial scope we agreed upon in the contract.) Watch the revision process explainer here.

Now that the revisions are complete, I will send you the remaining invoice (unless it’s been paid already), and then the copy ownership is transferred over to you. It’s all yours – ready to publish.

If this is a conversion copy project, we will schedule a date in our diaries to see how the copy is performing. This part of the process differs depending on what was agreed in the proposal.