Hi, I’m Will a
COPYWRITER FOR BRANDS READY TO GO ALL OUT.
Real talk: “good enough” copy isn’t good enough for your brand…
I write researched-backed, personality-oozing copy to help you win people over and achieve specific business goals.
I’ve written for
Poor copy is bad for business.
A confused mind always says no.
It’s frustrating to lose customers when you know your products and services can help them out. But that’s what happens when copywriting is treated like an afterthought.
Ace your messaging and see the difference it makes.
Hello friend,
So who am I to write your copy? Well, let me try and sell you in this one tiny box of copy. My name’s Will Lyth (pronounced “life”) and I live in Hove, UK.
I help six-figure consultants, established brands, and humble startups elevate their brands and win more leads & sales . And I’ve been doing so since 2016.
Before I spent 5 caffeine-fueled days a week writing copy, I was coding websites for Fortune 500 companies at a top agency – which gives me 10+ years of experience in the creative online space. I must be close to 1000 projects. From conception to delivery – I’ve seen it all.
Why hire me as your copywriter?
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More leads
Strategic copy makes people want to interact with your website, blogs, and emails. I’ll make your copy entertaining, educational, and persuasive to make people hang around to see what else you’ve got.
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More sales
Copywriters were described in the 1920s as “a salesperson behind a typewriter”. Well said. I write to achieve specific goals for your business, whether it’s selling software or 1-2-1 coaching, I can help you make more sales with copy.
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Be “that“ brand
Isn’t it wonderful when you find a brand that you “click” with? They get it. And they get you. It’s the copy that makes your brand click or… clunk. I can help you speak to your customers how they want to be spoken to.
I learned the hard way…
“Playing it safe” with your brand isn’t safe at all.
It’s the fast track to mediocrity.
Nobody knew who I was when I started copywriting in 2016. Clients were thrilled with the copy I wrote but my own online presence was dry. I worked harder than I should have to secure clients back then. Eventually, I got fed up and stopped “playing it safe” with basic copy and things picked up fast: more attention, more leads, more clients, and bigger contracts.
I’ve written for mind-bendingly-technical software companies, highly extroverted brands, and the quietly confident. So maybe you’re looking to launch a new website or optimise an existing one. Or maybe you’re about to launch something new and need… everything. Either way, I can help you capture more leads and sell more products with well-researched, data-backed copy that's written in your brand’s unique tone of voice.
Am I the copywriter for you?
Copywriting services
Whether we work together or not…
Always remember people have found your company for a reason. They were looking to solve pain points and if your words don’t resonate with them fast, they don’t hang around. It takes more than googling “copywriting tips” and copying your competition’s best bits to win and keep customers.
We’ve all read copy that…
Reads all “look at how great we are” and not “here’s how great we make you”
Misses key selling points
Feels like a constant attack of impersonal and irrelevant services
Has that “generic 90’s businessman” tone of voice. (Nobody listens to that schmo)
Exhausts you as you can’t figure out what a company is offering.
Copywriting is both an art and a science
It takes research, marketing knowledge, eavesdropping on your audience, writing skills, and an obsessive eye for optimisation to get fantastic results. You need to stand out from your competitors with a message that “clicks” with customers. And when this happens… people listen. They’re far more likely to hang around to see what you’ve got, and then… you’re in the perfect position to turn visitors into customers.
And the final – and most important – ingredient for writing copy that converts is… you
Many people come to me hesitant to work with a copywriter again as the last one they hired went straight for the kill. Too aggressive, too salesy and with zero empathy. That’s not the way to go about growing your audience. Instead, talk to people like people (because they are people), be human, help solve their problems, and communicate your brand’s values in your voice.
Copywriting like that attracts customers and makes them want to buy your products and stick around to see what else you’ve got.
Testimonials
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“Will came into adidas with great expertise and a diverse background in clients. So for us, adding him to our team was a no-brainer especially after having a conversation with him. Will demonstrated quite quickly his experience over the years as a freelancer. He is results-driven, practical in approach, and very organised. He has a great capacity to dive into complex topics with ease and deliver complete tasks on time and above expectations. Besides his professional skills on a personal level, Will is a joy to have on our team. He is kind in communication, positive in perspective, and helpful to the whole team. A real collaborator that can easily adapt to any team.”
Tatianne Smit-Lugo
Program Manager for Digital Guidance, adidas
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“Get yourself some All Out Copy! Will Lyth was a joy to work with, from the early challenges we pitched him, through to the gnarly final touches of copy, he wrote copy that worked for our audience, communicated our story well, and fit our needs perfectly.”
Janna Bastow
CEO & Co-Founder, ProdPad
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“Will is a true gem of a conversion copywriter. In this highly competitive niche, Will stands out for his simple and professional approach for creating unique copy that fits the brief every time. I always look for people who are 100% committed to their work, and you can tell that Will loves his job and is fully invested in each project. I’ve already recommended him to several colleagues and clients.”
Claire Gosteli
Owner, clairedelacruz.com
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“Will’s impressive copywriting skills helped us clearly communicate Pixie’s benefits to our target audience while respecting our brand’s tone of voice.”
Celso Pinto
CEO, Pixie CRM
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“There are loads of copywriters out there, but Will is the man when it comes to boosting your conversion rates! He’s a fantastic communicator and listener, as he gets to know your product inside to deliver amazingly well-researched and written copy that really drive conversions and sales! I like to include Will into all of my online marketing and content plans.”
Marcus Scott
Founder, CTRLS
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“We’ve called on Will a few times to help us create copy to drive conversions and he has delivered the goods every time. He’s focused in his approach and always creates well-structured, well-researched copy that makes a strong impact.”
Simon Batchelor
Digital Director, Pallant Digital