Hi, I’m Will – The All Out Copywriter from Brighton, UK.

My story: from cruise ships to coding, to copywriting…

Making a living from writing was a pipe dream of mine since I was 21 but I never knew how to do it. (Somehow “copywriting” eluded my Google searches.) I put that idea on the shelf and worked a tonne of different jobs until I found myself working on a cruise ship (as you do) hoping a vision for the future would appear. And it did – it just took a while.

After months of working long hours at sea on board a 5-star cruise ship, the novelty of enjoying piña coladas on dreamlike beaches had worn off. 

I loved meeting new guests, crew, and of course getting paid to see the world, but the job itself wasn’t for me. I needed a new plan. So I made a deal with myself to quit, learn how to code, move to London, and get a job as a web developer. And I did all four.

Mission accomplished. But there was a problem: I was in the wrong job (again). Working in central London as part of a 100+ team, writing code, wasn’t clicking with me. I’m all about flow states and I couldn’t find them when coding. But I will always be grateful for that job as I got to work with a team of copywriters. (Lightbulb moment… at last.)

The new plan

Become a freelance copywriter. (Or “salesperson behind a typewriter” if you’re old school.) 

I went All Out: I quit my job, moved back home and started copywriting. Like a mad scientist, I became a hermit and learned how to write copy through online courses, marketing books, writing out classic sales letters by hand, taking on small projects and building up from there.

I’ve worked on 100’s of projects since 2016 as I’ve teamed up with global giants, digital agencies, and consultants across multiple industries. And I’m still doing it today.