Website copy is responsible for a huge amount of revenue.
Let’s make sure it’s optimised for it.
A website should attract customers, direct them to content they’ll love, build your email list, book demos, and make sales over and over again.
A website copywriting process
focused on growing your business
Business owners often search for a copywriter to hire after they’ve hired a graphic designer. This can cause problems: because the copywriter is handed a lovely design, but they aren’t left with enough room to write the copy. It’s crucial to have a great designer but the copywriter should be involved first to ensure the website is set up to achieve your specific business goals.
The copy-first approach keeps everyone happy: the copywriter works closely with the business owner to set specific goals, the copywriter creates the content hierarchy and wireframes, the designer picks up the wireframes to turn them into beautiful designs, and then the web developer puts it all together to build your website.
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1. Research
Whether you have already done your research or you need help with it, research is always the first step. We’ll select which methods to learn more about the market, what your competitors are doing, and what your customers really want.
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2. Design wireframes
A wireframe is a basic mockup of what your website/sales page will look like (no colours or images, etc.). This ensures the copy hierarchy is correct, it flows, and it has the room needed to achieve what it’s been created to achieve.
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3. Write the copy
Freedom. Now that we know what your goals are, what your competitors are missing, and what your customers want – I can write the copy and then deliver it to you.
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4. Analyze results
Analysation tools (like Google Analytics) will show us how people are interacting with the copy. We can study the results to see where additional improvements can be made.
“Get yourself some All Out Copy! Will Lyth was a joy to work with, from the early challenges we pitched him, through to the gnarly final touches of copy, he wrote copy that worked for our audience, communicated our story well, and fit our needs perfectly.”
Janna Bastow
CEO & Co-Founder, ProdPad
“Will’s impressive copywriting skills helped us clearly communicate the product benefits to our target audience, whilst respecting the brand’s tone of voice.”
Celso Pinto
CEO, Pixie CRM
