Copywriting packages
made for MEASUREABLE RESULTS.

I’

NO. 01: The personal brand builder

the Authority engine.

For CEOs, coaches, and consultants looking to build a following & attract more leads with a strong online presence.

Great content builds trust. But it’s hard to build trust today with everyone churning out impersonal AI content trying to get noticed. So what do you do, well the great Naval Ravikant says, “You escape competition through authenticity.“

The authority engine develops your personal brand on LinkedIn to make an impact. We’ll solidify your tone of voice, content pillars, and kickstart your growth with 20 posts to start building an audience. We’ll also review your funnel to ensure you’re not working too hard to get new leads through the door.

Results:

  • More leads via LinkedIn

  • A strong personal brand

  • A brand tone of voice guide to follow/share with your team so your copy is always on brand

  • A framework to produce high-quality LinkedIn posts that attract your ideal clients

  • A streamlined approach to handling inquiries

Deliverables:

  • 1x Brand tone of voice guidelines

  • 1x LinkedIn profile optimisation

  • 20x LinkedIn posts

  • 10x LinkedIn post templates

  • 1x Funnel review

Includes:

  • 1x Foundational research

  • 1x Onboarding call

  • 1x Tone of Voice workshop

  • 2x Content strategy calls

  • 1x Offboarding call

Investment: From £3000

Will Lyth writing copy

NO. 02: The lead generator

the growth engine.

To help entrepreneurs convert leads on autopilot with a strong online presence that builds trust and showcases the you have to offer value.

Lots of companies have a great online presence but it doesn’t turn enough visitors into customers. So how do you turn this around? Hook people’s attention, showcase your value, and build more trust. The Growth Engine is built to help you do that.

We’ll optimise your key web pages to convert more leads. And we’ll create a downloadable lead magnet that your audience will truly appreciate. A drip email campaign will follow to secure more meetings and sales.

Feel better going to bed every night knowing that your digital presence is helping you win customers.

Results:

  • A stronger online presence that speaks to the people you want to attract

  • More website conversions

  • More email inquires

  • More email subscribers

  • More LinkedIn inquiries

Deliverables:

  • 1x Conversion-focused website copy optimisation (key pages)

  • 1x Lead magnet

  • 1x Landing page (for lead magnet)

  • 1x Email nurturing campaign (delivery email + 12 drip emails)

  • Social media profile optimisation (1x per platform)

  • 20x LinkedIn posts

  • 1x Funnel review

Includes:

  • 1x Foundational research

  • 1x Onboarding call

  • 3x Content strategy calls

  • 1x Offboarding call

Investment: From £4000

NO. 03: “The VIP experience”

VIP copy intensive.

A one-week intensive to work with me exclusively all week to write all of the copy you need – fast.

Frequently asked questions

  • I include competitor analysis, customer interviews, and review mining for all my projects.

    Writing without research is guesswork. Foundational research ensures our writing is based on real insights, not assumptions.

    I have additional research strategies that might be beneficial depending on the project. We can talk about these on our discovery call.

  • No, most of my clients are but I often write for tech companies, marketing agencies, and more.

    If you’re looking for conversion-driven copy, let’s talk.

  • It’s suitable for product launches, website launches, or other projects that need lots of copy in a short space of time.

    You won’t be waiting around for your copy or a meeting. You’ll be my only client on a VIP intensive. We’ll move fast to write copy so good you can’t wait to get it live.