Copywriting packages
designed for MEASUREABLE RESULTS.

I’

NO. 01: The personal brand builder

the Authority engine.

For CEOs, coaches, and consultants looking to build a following & attract more leads with a strong online presence.

Great content builds trust. But it’s hard to build trust today with everyone churning out impersonal AI content. So what do you do, well the great Naval Ravikant says, “You escape competition through authenticity.“

The authority engine develops your personal brand on LinkedIn to make an impact. We’ll solidify your tone of voice, content pillars, and kickstart your growth with 20 posts to start building an audience. We’ll also review your funnel to ensure you’re not working too hard to get new leads through the door.

Deliverables:

  • 1x Brand tone of voice guidelines

  • 1x LinkedIn profile optimisation

  • 20x LinkedIn posts

  • 10x LinkedIn post templates

  • 1x Engagement response template doc

  • 1x Funnel review

Includes:

  • 1x Onboarding call

  • 1x Tone of Voice workshop

  • 2x Content strategy calls

  • 1x Offboarding call

Investment: From £3000

Will Lyth writing copy

NO. 02: The lead generator

the growth engine.

To help entrepreneurs convert leads on autopilot with a strong online presence that builds trust and showcases the you have to offer value.

Lots of websites, emails, and social media posts look good but they don’t turn enough visitors into customers. So how do you turn this around? Hook people’s attention, showcase your value, and build more trust. The Growth Engine is built to help you do that.

We’ll optimise your key web pages to convert more leads. And we’ll create a downloadable lead magnet that your audience will truly appreciate. A drip email campaign will follow to secure more meetings and sales. Go to bed every night knowing that your digital presence is helping you win customers.

Deliverables:

  • 1x Conversion-focused website copy optimisation (key pages)

  • 1x Lead magnet (up to 3000 words)

  • 1x Landing page (for lead magnet)

  • 1x Email nurturing campaign (delivery email + 12 drip emails)

  • Social media profile optimisation (1x per platform)

  • 20x LinkedIn posts

  • 1x Funnel review

Includes:

  • 1x Onboarding call

  • 3x Content strategy calls

  • 1x Offboarding call

Investment: From £4000

NO. 03: “The VIP experience”

VIP copy intensive.

A one-week intensive to work with me exclusively all week to write all of the copy you need – FAST.