Hi, I’m Will – the conversion copywriter based in Brighton (…well, Hove actually), UK

I’m the shoegaze listenin’, stoic philosophy readin’, black americano drinkin’, hard gainin’, avid readin’, podcast downloadin’, cat lovin’, conversion copywriter. And I’m glad you’re here.

I write conversion copy for:

  • Business coaches 
  • Creative coaches
  • Personal development coaches
  • Online education products/services
  • And occasionally others if we’re a good match.

I can help you:

✔ Write full sales funnel copy so that you can sell your products & services 24/7 (website copy, sales pages, email campaigns etc.)
✔ Create a strong tone of voice and brand guidelines that fuel everything you do online

✔ Build an online presence that you and your ideal clients will love

So why do I choose to write for coaches and consultants with a strong online presence? Because I’m an advocate for online learning. It’s helped me carve out a new career for myself – twice. 

Searching for help online in an area you’d like to improve, investing your time and money into it, and experiencing the positive impact it has on your life is one of the most rewarding things I’ve experienced. Online education is available to everyone with an internet connection, and THAT’s why this niche excites me.


Conversion Copywriter

How I got into conversion copywriting


I never knew copywriting was a ‘thing’… 

Making a living from writing was a pipe dream. I just never knew how to go about it as being a journalist or novelist didn’t appeal to me.

It wasn’t until I found myself coding at a web development agency in London (still not sure how that happened), I got to work with copywriters. FINALLY, the ‘Aha!’ moment I’d been waiting for.

I quit my job, moved back home and started copywriting. I learned how to write copy through online courses, marketing books, writing out sales letters by hand, and years of hands-on experience. IMHO, that’s the best way to get good at writing copy that converts. 

I soon learned that writing, publishing and assessing is the only way to REALLY know what works and what doesn’t. 

I’ve completed 100’s of projects as I’ve teamed up with agencies, businesses and online entrepreneurs across multiple industries. And today, I’m still doing just that.

So there you go. That’s my story, one of the many things that makes me… me. Your story is yours, 100% yours. Competitors can copy your website’s style, colour scheme, and a lot more. But they can’t copy your story.

Freelance copywriter

That’s me.

Now it’s your turn.

Share your story. Be bold. Show people how you can help them and see the difference it makes.