Hi, I’m Will – the conversion copywriter based in Brighton (…well, Hove actually), UK

I’m the shoegaze listening, stoic philosophy readin’, black americano drinkin’, hard gainin’, avid readin’, bike ridin’ (cancel that, my bike was stolen in 2020), podcast downloadin’, cat lovin’, conversion copywriter. And I’m glad you’re here.


So, what is this conversion copywriting all about?

Conversion copywriting is writing to persuade people to take a specific action. I make it easy for people to buy, sign up, subscribe or opt-in for your products & services – right now – and they’ll feel good about doing so.

That’s what great copywriting can (and should) do for you.



I write copy for:

  • Online educators and coaches
  • Personal development courses/coaches
  • eLearning products (SaaS etc.)
  • And occasionally others if we’re a good match.


So why online education? Because that’s what I enjoy the most. I’m an advocate for online learning as it’s helped me carve out a new career for myself – twice. 

Searching for something online that interests you, investing your time and money into it, and feeling the positive impact it has on your life is one of the most rewarding things I’ve experienced. Online education is available to everyone with an internet connection and a device, and THAT’s why this niche excites me.


What I can do for you:

✔ Boost your conversion rates with heartfelt copy for more sign ups & sales.
✔ Write full sales copy funnel so that you can sell your products 24/7 with copy that does all the heavy lifting for you.
✔ Create full website wireframes & conversion-driven copy to go with it so that you can hand it over to your designer/developer and get going ASAP.

Conversion Copywriter

How I got here


I never knew copywriting was a ‘thing’… 

Making a living from writing was a pipe dream. I just never knew how to go about it as being a journalist or novelist didn’t appeal to me.

It wasn’t until I found myself coding at a web development agency in London (still not sure how that happened), I got to work with copywriters. FINALLY, the ‘Aha!’ moment I’d been waiting for.

I quit my job, moved back home and started copywriting. I learned how to write copy through online courses, marketing books, writing out sales letters by hand, and years of hands-on experience. IMHO, that’s the best way to get good at writing copy that converts. 

I soon learned that writing, publishing and assessing is the only way to REALLY know what works and what doesn’t. 

I’ve completed 100’s of projects as I’ve teamed up with agencies, businesses and online entrepreneurs across multiple industries. And today, I’m still doing just that.

So there you go. That’s my story, one of the many things that makes me… me. Your story is yours, 100% yours. Competitors can copy your website’s style, colour scheme, logo and a lot more. But, they can’t copy your story.

Freelance copywriter

That’s me.

Now it’s your turn.

Share your story. Be bold. Show people how you can help them and see the difference it makes.