Hi, I’m Will a
COPYWRITER FOR BRANDS
READY TO GO ALL OUT.
Because “good enough” copy isn’t good enough for your brand.
I write research-backed, on-brand B2B copy to help you win customers and achieve your marketing goals.
I’ve written for
Poor copywriting is bad for business.
A confused mind always says no.
It’s frustrating to miss out on customers when you know your products and services solve their problems. But that’s what happens when copywriting is treated like an afterthought.
Ace your messaging and see the difference it makes.
Hello friend,
My name’s Will Lyth (pronounced “life”) and I live in Hove, UK.
I help B2Bs find, engage and convert customers. I’ve helped ambitious startups and the world’s biggest brands write copy and content that achieves specific marketing goals.
Before I spent five days a week writing copy, I made digital products for Fortune 500 companies at a top digital marketing & scientific communications agency in London. This gives me over 10 years of experience in the creative online space.
From idea conception to project delivery – I’ve seen it all. I must be close to 1000 projects, so I have earned the right to wear pretentious glasses from Ace & Tate.
Why hire me as your copywriter?
More leads
I won’t write a word until we know what our goals are. I’ll write strategic copy and content that’s entertaining, educational, and persuasive to show people how you can help them.
More sales
Copywriters were described in the 1920s as “a salesperson behind a typewriter”. Well said. Whether it’s selling software or consultancy services, I can help you clear up confusion and make customers feel good about buying from you.
Be that brand
Isn’t it great when you find a brand that you “click” with? Copy is a major ingredient that makes a brand click or… clunk. I can help you speak to your audience how they want to be spoken to.
“Playing it safe” with your brand isn’t safe at all.
It’s the fast track to mediocrity.
I learned this the hard way. Clients were thrilled with the copy I wrote but my online presence was too safe. I worked harder than I should have to secure clients back then because I was trying to blend in. Mixed results, always. I got fed up and stopped “playing it safe” with generic copy and things picked up fast: more attention, more leads, more clients, and bigger contracts.
It’s exhausting trying to sell all the time when your online presence doesn’t connect with anyone. It’s a different story when you feel great about your copywriting. Things move faster and selling is simpler.
Brand tone of voice guides
I can help you find, define, and document your brand voice into an entertaining and concise guide that’s easy to follow. Share it with your team to produce on-brand copy consistently with significantly less editing time.
Blog posts
Create a website you're proud to share. One that speaks to your audience, secures leads, and sells. Copy will be delivered in wireframes, a prototype, or a Google Doc – whichever you prefer.
VIP days
Do high-ticket items justice with an immersive sales page that showcases their value. I’ll write copy that hooks people’s attention, answers questions, and removes objections to make an irresistible offer.
Retainer agreement
Please Google, AI, and your audience with content that builds trust and turns visitors into customers.
Copywriting services
Website copy
If you know what you want and need it ASAP, fast-track it with VIP days. We’ll agree on deliverables and you’ll be my only client for the days we’ve set.
Sales pages
Got some busy months ahead? We can arrange a weekly number of days or deliverables to complete tasks at a pace that suits you.
*Prices differ depending on the level of research, complexity of subject matter, number of pages, and deliverable format, etc.
Always remember that people have found your website for a reason…
They need to solve some problems. If your copy doesn’t resonate with them, they bounce. It takes more than googling “copywriting tips” and copying your competitors’ best bits to win and keep customers.
We’ve all read copy that…
Reads all “look at how great we are” and not “here’s how great we make you”.
Misses major selling points.
Feels like an attack of impersonal and irrelevant services.
Has that “generic 90s businessman” tone of voice.
Exhausts you as you can’t figure out what a company is offering.
Copywriting is both an art and a science
It takes market research, marketing knowledge, writing skills, and an obsessive eye for optimisation to get fantastic results. You need to stand out from your competitors with a message that “clicks”. And when this happens, people listen. They have a reason to stay close. Then, you’re in a great position to turn visitors into customers.
Testimonials
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“Will came into adidas with great expertise and a diverse background in clients. So for us, adding him to our team was a no-brainer especially after having a conversation with him. Will demonstrated quite quickly his experience over the years as a freelancer. He is results-driven, practical in approach, and very organised. He has a great capacity to dive into complex topics with ease and deliver complete tasks on time and above expectations. Besides his professional skills on a personal level, Will is a joy to have on our team. He is kind in communication, positive in perspective, and helpful to the whole team. A real collaborator that can easily adapt to any team.”
Tatianne Smit-Lugo
Program Manager for Digital Guidance, adidas
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"Will cuts straight through the noise. He delivered high-quality "what's in it for me/don't waste my time copy" for our new website. Would 100% recommend for anyone in B2B!"
Eelco Bulten
Director, Storyteq
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"We have been working with Will on an ongoing basis to create SEO-focused blogs and landing pages, as well as more brand-focused materials. Will has been excellent at providing a consistent flow of reliable content. Will has been particularly great at writing some of our industry-specific content. He very quickly understood the tone of the industry and the specific problems to solve. He makes life much easier for our team as we know he will deliver on time and to a high standard. He is very communicative, asks the right questions and goes with the flow when we need to make changes."
Emma Flood
Head of Marketing & Storytelling, AnywhereWorks
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“Get yourself some All Out Copy! Will Lyth was a joy to work with, from the early challenges we pitched him, through to the gnarly final touches of copy, he wrote copy that worked for our audience, communicated our story well, and fit our needs perfectly.”
Janna Bastow
CEO & Co-Founder, ProdPad
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“Will is a true gem of a conversion copywriter. In this highly competitive niche, Will stands out for his simple and professional approach to creating unique copy that fits the brief every time. I always look for people who are 100% committed to their work, and you can tell that Will loves his job and is fully invested in each project. I’ve already recommended him to several colleagues and clients.”
Claire Gosteli
Owner, clairedelacruz.com
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“Will’s impressive copywriting skills helped us clearly communicate Pixie’s benefits to our target audience while respecting our brand’s tone of voice.”
Celso Pinto
CEO, Pixie CRM
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“There are loads of copywriters out there, but Will is the man when it comes to boosting your conversion rates! He’s a fantastic communicator and listener, as he gets to know your product inside to deliver amazingly well-researched and written copy that really drive conversions and sales! I like to include Will in all of my online marketing and content plans.”
Marcus Scott
Founder, CTRLS
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“We’ve called on Will a few times to help us create copy to drive conversions and he has delivered the goods every time. He’s focused in his approach and always creates well-structured, well-researched copy that makes a strong impact.”
Simon Batchelor
Digital Director, Pallant Digital