Will Lyth – Copywriter

Copywriting packages

HOLY MOLY… I don’t give many people the password to this page, so that means I like the cut of your jib. Have a look through the packages I’m offering at the moment and email me  – will@alloutcopy.com – if you have any questions.


Create serious momentum and build excitement from the start with a landing page/opt-in that gives away something of great value for free (such as a PDF checklist, webinar, or free training series.)

We’ll find out what your audience is looking for during our Kickoff Call so that we can create copy that makes sure they don’t leave your page without signing up.

What’s included:

👉1x 60-Minute Kickoff Call

👉1x Landing page/Opt-in copy




You can make great things happen once you have hungry fans’ email addresses. Create a welcome sequence, sales sequence or upsell sequence to lead them through your funnel – saying the right thing at the right time.

We will start with a Kickoff Call to get clear on which actions you want people to take after reading your emails.

What’s included:

👉60-Minute Kickoff Call

👉5x Emails




You have a hungry audience looking to solve a problem… You have a product that solves this problem…. This means one thing: create an irresistible sales page that makes people say “Yes! This person knows where I’m at and this is the product I’ve been looking for!” 

We’ll make it happen by starting with a Kickoff Call to deep dive into your audience’s pain points, how your product solves them, what’s included in your offer, your story, and your tone of voice. (The best part: you can use this sales page for years to come.)

What’s included:

👉 60-minute Kickoff Call

👉 1x Sales page




Create booming website copy that wins over your ideal audience while pushing away the poor fits (window shoppers, timewaster, etc). I’ll write personality-driven copy for your homepage, about page, services page, and three other pages of your choice. Every page is written with purpose to drive people to take the action.

When your website copy is on point and you’re driving traffic towards it… you should have no problem winning leads, starting conversations, and booking calls regularly.

What’s included:

👉 60-Minute Kickoff Call

👉 Copy review call (after the 1st milestone)

👉 6x Website copy pages




Need your sales page or website pages in a wireframe mockup too? I got you. Save yourself time going back and forth between your copywriter and graphic designer: I can create wireframes in Google Docs or specialist prototyping software such as Balsamiq or Figma.

What’s included:

👉1x Wireframe in Google Docs, Balsamiq or Figma.






Don’t leave your audience in the dark. They signed up for your email list because they are interested in what you have to say. Newsletters keep your audience engaged with bitesize valuable content, opt-ins, and links to key content that you know your audience will love to know about it. 

Plus, when it’s time to sell something… you’ll be glad you don’t need to defrost your mailing list to start warming them up again! Newsletters keep them in the know. We’ll begin with a 60-minute Kickoff Call so that we know exactly what we’re going to be covering in each of the newsletters.

What’s included:

👉 60-Minute Kickoff Call

👉 4x Newsletters

£800 (per month)



“Blog posts? I thought you were a conversion copywriter!” I am… but to convert you need a healthy amount of traffic being driven towards your website or opt-in. And blogs are a fantastic way to get traffic, boost your SEO, share value, create raving fans, build authority, and get a conversion at the end (sell a product, promote a webinar/course, etc.).

We’ll begin with a Kickoff Call to choose the topics that we’re going to write about and to cover what actions you’d like people to take after reading your blog post.

What’s included:

👉 1x 60-minute strategy call

👉 x4 Blog posts

£1000 (per month)



When you’re always selling without putting out valuable content for your audience to enjoy… it feels aggressive. People don’t mind being sold to if you’re sharing some valuable tips, tricks, stories, and other free golden nuggets along the way.

Newsletters give you an opportunity to share some valuable nuggets of info while promoting key content that your audience will enjoy. Blogs help build your audience, boost SEO, build authority, and create an opportunity for a conversion.

What’s included:

👉 60-minute Kickoff Call

👉 4x Newsletters

👉 4x Blog posts




We’ll put your funnel of choice under the All Out Copy microscope to see what’s working and what’s not so that we can write new copy to boost the conversion rate.

And while we’re at it… I will write a healthy batch of blogs to get more people into your funnel, and newsletters to keep them engaged.

What’s included:

👉60-minute Kickoff Call

👉1x Funnel review

👉4x Newsletters

👉4x Blog posts

£2500 (per month)


Chosen your package?


I don’t know which package I need – what do I do?

Book a discovery call and or email your questions to will@alloutcopy.com.

How is your copy delivered?

Via Google Docs without wireframes, unless specified otherwise.